Wednesday, July 27, 2011

Extra Extra! Craftaluma Buzz on the Petaluma Patch!

For a way sweet and nifty exclusive on the Petaluma Craft Mafia's latest Craftaluma show, lookie here.

See you all there!
Your Petaluma Craft Mafia

Thursday, July 21, 2011

For the Love Of Craft and Book

Sipping cocktails, crafting up a storm is not all we Petaluma Craft Mafia do around here ya know.
Many of us are avid bibliophiles. When I first moved to what I now affectionately refer to as my "hometown" of Petaluma, I immediately ran smack-dab into Copperfield's Books because books and I are inseparable and have a date with destiny. Connecting with one's local bookstore, for me at least, was a way to ground myself and settle in. For those who have never visited Copperfield's Books, it is an independently owned bookstore with stores in Healdsburg, Santa Rosa, Sebastapol, Napa, Calistoga and of course Petaluma. As if being a bookstore wasn't enough, they also host a gallery dedicated to local artists and businesses, a comfortable meeting spot and act as an all-around community supportive bookstore. I have an ongoing love-affair with Copperfield's. The Petaluma store also boasts a rare and used book collection downstairs that is sure to get your tender bibliophiliac heart thumping.

Copperfield's has long been supportive of the local literati, as well as the arts and crafts arena. They always graciously lend us a spot in their much coveted window to dress it up as craftily as we please. This year we decided to go for a paper mache theme based around taxidermy paper mache mounted heads. It was hecka fun, and interesting to see our crafty compatriots all came up with.
We decided to go for a clean kraft wall-papered background (Greta's staple gun is my new best friend) and contrast the kraft with a clean and graphic white for total pop! My love of painting came in handy as I painted my antique fireplace mantel, and too many picture frames to count a vivid clean white. I think I've still got paint under my fingernails. Greta made a sparklelicious unicorn, Jenna made a sweet doe with the longest, sparkly lashes, and I made a ram-bull skull... kinda of Georgia O'Keefish style. Jenna's Petaluma Craft Mafia banner and Greta's delightful origami tweets are the final touch.

The Copperfield's Book Fairies (aka amazing staff) then came out and dusted our window with all kinds of glorious books related to Craft. By the way, Copperfields has a helpful and knowledgeable staff - Many thanks to Patty and Alan for their kindness and gracious hosting of the Petaluma Craft Mafia.
We're really pleased with how it came out. My photos do not do it justice. We got oodles of great feed-back from the community about the window and hope we helped inspire you to get in touch with your inner crafty self!

Copperfield's Books Petaluma
140 Kentucky St.
Petaluma, California 94952

Craftaluma's "How The Craft Was Won!"

Howdy-do Craftistas and DIY'er Sharpshooters!

Summer is here at long last. The Petaluma Craft Mafia is in the mood for a show! We've branded a smokin' hot show for you this summer on August 21st at the Petaluma Art Center for Craftaluma's "How The Craft Was Won!"

The Petaluma Craft Mafia has teamed up with the Petaluma Art Center and we are pleased to announce our first outdoor craft shindig! Craftaluma's "How The Craft Was Won" outdoor Indie Bazzare.
Per usual we are anticipating a whole passel of crafty talented vendors! Sublime, irreverent, kitschy and just well made crafts of local and independent artists who will inspire you to get your craft on.
Not your granny's craft show, but we know she'd be pleased as punch with the amazing craft found here. So join us, and if so inspired by our pioneering, glue gun waving cowgirl, please dress in your favorite cowgirl threads or throw on a pair of boots.
Along with awe inspiring crafts, we will have live music and treats!!

*** Vendors will need to apply to Craftaluma's "How The Craft Was Won" show at the links here or below. Keep in mind that this is an outdoor venue. Tents, tables and chairs are not provided.

Crafty FYI ** In addition, we are hosting our annual holiday show this year. Craftaluma's "Holiday Hoe-down" will be December 3, 2011 at the Petaluma Veteran's Hall. When registering for August's "How The Craft Was Won" you will save 40 dollars by registering for both show in advance.

* Applications are due by August 7, 2011. Thanks in advance!

Hold your glue guns folks, this show is smokin' hot!

With love and glitter,

Your Petaluma Craft Mafia

** Register for CRAFTALUMA'S "How The Craft Was Won" here:

Friday, July 1, 2011

Meet The Famiglia: Jenna Hales

Meet swell gal and crafty entrepreneur Jenna Hales. I met Jenna through a Craftaluma Show a few years back, she was a vendor and a hoot. She's one of those women you are happy to have in your circle of awesome gal pals as well as professionally. Jenna is a PCM sister and a new mama to her son, baby Kai. We welcome her, her positive spirit and great energy to the Petaluma Craft Mafia.

Business Name: sparklejenna

What kind crafty goods do you make? " I make jewelry, plushies, paintings, other crafty objects."

How did you get into this line of work? "I've always been crafty. My mom was always making creative projects when I was growing up and it just seeped into my bones. I can't imagine not working on something crafty, I would go nuts!"

What is the typical work day for you like? "Everyday is different, especially since becoming a mom. I also have a freelance graphic design business ( so depending on which balls are in the air on any given day, I adjust my schedule accordingly. I could spend time on the computer or at my crafting table or a combo, although I can say making things with my hands brings me more fulfillment, even if graphic design is creative it's just not the same as busting out the scissors and glue or sewing machine."

What/who inspires you? "I find creative inspiration everywhere. It could be a magazine, a combination of colors on a sign or a favorite blog. I am inspired by people who follow their dreams. Kelly Rae Roberts is pretty awesome, she built a thriving creative business in just 5 years and shares the steps she took on her journey openly which I really admire. Many artists or crafts people can be so secretive about how they gained success, it's refreshing to have someone out there who is willing to be a mentor for those of us who are up and coming."

Favorite thing about your work? "My favorite thing about my work is the satisfaction I get from doing it and seeing other people connect to it."

What is the single best piece of business advice you know now,that you wish you knew when you were just getting started?
"Even if you feel like you don't have the time, do something small everyday to build your business, small steps grow in to something much bigger with time."

What’s in your fridge?
"Sweet hot mustard, chicken strips, pie, baby food."

Who’s your favorite poet? "Mary Oliver."

Favorite guilty pleasure? "Cotton Candy."

What’s playing on the I-pod? "Greyboy Allstars West Coast Boogaloo."

What is your favorite way to unwind? "Cuddles with my family, which includes my two dogs."

How do you feel contemporary American women entrepreneurs have influenced American culture and craft? "Craft has blown up over the past few years, thanks to the pioneering spirit of some amazing crafty ladies. I think craft is much more prevalent than it was even just a few years ago."

What about the world still holds wonder for you? "My son, seeing him grow and change is the most amazing experience of my life. I feel very blessed to be his mama."

You’re having a dinner party, as the head of the table, who would you love to invite and have seated on your left, and another choice on your right?
"Hmmm, my grandpa and my brother both no longer living."

If you had the chance to sing a live duet onstage, who would you choose to sing with? What would you sing? "That's a tough one. I'd probably throw up and pass out before I ever made it on to the stage, maybe Ebony and Ivory with Michael Jackson - he was weird, but he was rad."

When you die, what would you like inscribed on your headstone and what music would you choose? "I don't know about the inscription, I kind of feel like the whole point is for other people to put what is meaningful to them - after all it won't matter to me :) If I had to choose music, maybe the soundtrack from the movie Amelie."

Where do you see you and your business heading in the coming year? Any goals or particular wishes? "I would love to continue to develop my glitter paintings and maybe even get something licensed!"

What absolutely just makes your day?
"A fun surprise in my mailbox!"